<aside> 💡 “Competitive analysis is a critical part of the research process. Whether it’s a babysitting app, fintech dashboard, or e-commerce site, understanding the landscape of solutions is crucial to the foundation of the solution you are designing. A competitive analysis provides strategic insights into the features, functions, flows, and feelings evoked by the design solutions of your competitors. By understanding these facets of competitors’ products, you can strategically design your solution with the goal of making a superior product and/or experience.”

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A Guide to Competitive Analysis for UX Design | Adobe XD Ideas